News and Events

06 Jul 2026

Nasco Group Welcomes VIVAIA to Kuwait

Nasco Group is proud to announce that VIVAIA will soon arrive in Kuwait, marking the globally recognized footwear brand’s first store in the Middle East and an important milestone in its international expansion.

VIVAIA brings a distinctive approach to modern footwear, combining contemporary style, all-day comfort and thoughtful material choices. Designed for active lifestyles, its footwear transitions effortlessly between work, travel, social occasions and everyday activities. Established in 2020, VIVAIA has grown into an international brand with a presence across more than 60 countries and regions. Its collections combine soft knitted uppers, cushioned insoles, lightweight construction and flexible fits with polished, versatile silhouettes. Many signature uppers use yarn made from recycled plastic bottles, while selected styles incorporate natural rubber and sugarcane-based components. The brand’s knit-to-shape manufacturing process also helps reduce excess material during production.

The Kuwait store will feature a curated selection of signature collections, including Margot, Aria 5°, Walker and Comfort 3.0, alongside popular flats, Mary Janes, loafers, sneakers and sandals.

VIVAIA’s arrival reflects Nasco Group’s commitment to introducing internationally respected brands that respond to evolving lifestyles in Kuwait. With a diverse portfolio spanning retail, lifestyle, food, interiors and consumer experiences, the Group remains focused on quality, innovation and long-term brand development.

VIVAIA will soon open its doors at Aventura Mall, bringing its distinctive approach to comfort, style and conscious design to Kuwait. As the countdown begins, follow @vivaia.kuwait for the latest updates.

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