News and Events

05 Aug 2025

Unforgettable Summer with Nespresso

Nespresso Kuwait, through its exclusive distributor Nasco Trading Company, launched its annual Summer Campaign this year, with a distinct Mediterranean twist. The campaign introduced a collection of iced blends designed for seasonal refreshment, including Coconut Vanilla, Pistachio Vanilla, Ice Leggero, Ice Forte, Freddo Delicato, and Freddo Intenso. All blends were crafted to be enjoyed over ice, offering customers a cooling experience with rich flavor.

The campaign was supported by the launch of summer-themed accessories, such as the limited-edition summer tumbler, designed to complement the iced coffee experience and encourage sustainable on-the-go consumption.

To bring the experience closer to consumers, Nespresso Kuwait introduced branded summer carts at The Avenues, Assima Mall, and prominent partner locations. These activations provided an opportunity for customers to engage directly with the brand, experience product tastings, and explore the full Summer 2025 collection.

Campaign Moments