News and Events

News and Events
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Event Details

15th March 2019

11:00AM - 02:00PM

Kuwait

Recycling Event and Anniversary

Overview

In March of 2019, the Nespresso team in Kuwait launched the Recycling program at the Avenues Mall boutique. First of its kind in the country, the recycling program offers every Nespresso customer to return used capsules to be recycled. Through a partnership with MRC, we are able to collect used capsules and direct them to special equipment designed to separate the coffee from the aluminum capsules. Through the cooperation of our valued Club Members we have managed to reach an 8% recycling rate! In March of 2020, we reached a personal milestone in celebrating the 1-year recycling anniversary at Nespresso Kuwait. This is not without the combined support between our retail team, MRC, and most importantly our dedicated Nespresso Club Members. We look forward to raising awareness on recycling of our products and continue to advocate to reduce waste.

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